Self portrait - Evaluations

Self Portrait evaluation

When making our self portrait pictures we used a few different cameras’ the first camera which we uses was the SLR 35mm. In out pairs we took it in turns to take pictures of each other. Once we had done these, we then took photos on the medium and large format cameras. I had my portrait image done on a large format camera, which cam our really well and when being developed had a good effect round the outside of the image. Some of my pictures on the SLR camera didn’t come out very clear, this is as we forgot to check the aperture and that the focus was right.
In my large format portrait photo, I had to stand still for a long while, as Ellis had to sort out the focus. Once all the images had been shot, they were then turned into negatives; they were then ready to start being developed.

We used 8x10 size paper to develop the images on to. To develop them, we had to do them in the Dark room. I placed the large format negative in the middle of the paper and did a test sheet on it. This is where I placed I piece of paper under the negative and I left it exposed in the light for 5 seconds then another part for 10 seconds then another for 15 second. From this I learnt that it need about 10 seconds but if I left it for another second, it could make a difference in clearness. So from this I left the full image exposed for 11seconds. I developed my test sheet and my final picture by firstly placing the images in 3 chemicals, the developer, washer and the fixer. I placed them in the developer for 2 minutes, then in the washer for 30 seconds and finally in the fixer for 5 minutes, this keeps the image to the paper.
I did the same process with my image from the SLR camera apart from I didn’t place it in the middle of the paper. I placed it in the holder on the enlarger. Once the focus was set up I did a test strip and chose to go with 15 seconds as I felt this made the image look the best. Once both of my images were done I checked them in the light and dried them off and I was happy with the way they turned out.

After this process, we had to scan them on to the computer so that we could Photoshop them to make them into a double page spread and we had to add word to them. I started my Photoshop edit by selecting my A3 size so that my image could be across to pages. Once had done this I added the image as another layer and cropped it to the size I wanted and to get rid of the parts I didn’t want. When I got rid of this, I then had to re size it so that it fitted one side of the paper. As one side was my picture, I didn’t want to leave the other side plain white and I felt that this didn’t look right with the picture as it was black and grey. At first I changed it to Black but this look right as the change in colour as the image wasn’t completely black. To change this I took the copy ink tool and used the colour of the photo’s background and made it the background of the other side. This stopped it looking like the colour had changed so suddenly, I also made it look like the colour was fading. I felt that this still could have been improved a lot.
Once I had changed all the background and image we then had to add text to image to explain what we were feeling. This could either have been Lyric’s or sayings. I chose to have lyrics from an Ellie Goulding. I chose these as there my favourite lyrics and I felt that this could relate with the image as this is what I could be thinking. I had these lyrics in White. I thought this would be a good idea as it would stand out from the black background.

Overall I feel that this piece of work had been successful but there are some things I would change if I could to my final piece. I think I would add another image to the piece as I felt this looked a bit care with just one. I did print two images out that I was going to use on my final double page but I felt that this image didn’t look right with the other one, as I was doing two completely different things.

My Large format image that i didnt use.

The developed image that i used.

My final edit for my double page spread.

Photography - Self portrait artists

Mariell Amelie

Mariell Amelie is a self portraiture that was brought up in a small island in Northan Norway  , where she started her photography but then moved to London to peruse a career in London. Marielle does self portrait photography and fashion. Her work is shown in exhibitions around Norway and her work is also shown in many magazines. Some of her work has been done for commercial use and she does a lot of post production work on her images, to make them better quality.
Her photography of self portrait has a very creepy feel to it as she always looks very serious in her photo’s , like she a manikin. Most of her photos are set in old Retro places or old fashioned places. I like the way that in her photo’s that everything is bright/white coloured as it gives it a clean feel to it. In her photos she shows her feeling in the places that she is in and the actions she is doing. All her images have names For example one is called “Escape” This shows her in room by herself with nothing around her.

Cristina Nunez

Cristina Nunez is a self portrait photographer. She has done this since 1988. She was born in 1962 in Spain where she taught herself about portrait photography. Her photography has been in many magazine around the world including Prestigious magazine. She had also produced a book on her photography called “Body and Soul.”
She started Self portrait photo’s after a five year heroin addiction as she need to express her differcult emotions. She says that from doing this it made her explore her identity and relationships.Cristina has also won many awards for her photo’s in New York and around Europe.
Her photography shows the way that she’s feeling sand the good and bad times in her life. In her work you can tell that she doesn’t care about hpw she looks compared to Marielle Ameile. This makes it feel more real that its a self portrait as not a lot of effort has gone it.

Photography equipment

Large Format camera’s

Large format camera’s use a film size of 5”x4” and this is the most expensive way of capturing pictures. Although this format is the most expensive it gives a good quality image. This camera is usually used for landscape photography as it gives a shaper and better tonality to photos and it is gain free. These camera also allow the photography to focus on the subject. Many photographers use this camera because you have get different interchangeable lenses to use for the camera which means they can have different mounts.  In this camera you can have 2 sheets of film per dark side the only down side from this is that you would have to keep changing the film every two images that you take.

Medium format camera’s

 Medium format camera’s use the film size of 6.5cm wide. You can get these in two types of sizes 120 and 220. This camera gives a good quality image and can be easily portable which bales the photographer to take there photography out of the studio. This camera is mainly used in the studio for fashion or portrait or landscape. Many photographers like to use this camera as when the images are enlarged they still have good quality to them. Another advantage is that the back of the camera has a interchangeable back which allow them to change the film mid roll. There are also many different lenses to chose from which include fixed or zoom.
This camera which uses 120 film normally gives you a 16 shot ot less exposure per roll , this depends on the picture format. The most popular medium format camera is the “Rolli 6008 integral” 

35mm

The 35mm camera is a SLR. This stands for Single Lens relax. These camera’s are much more affordable compared to the medium and large format camera. The name of the camera 35mm comes from the size of the film that is used which is 35mm. This film size take the most images compared to the large and medium format. This takes up to 36 shots per roll. The image quality on this camera depends on the type of camera and what lenses you use. You can get many different lenses for this type of camera which give you big zoom’s.  The image quaintly in these camera’s can vary depending on the camera’s not just the photographers. People will use these camera’s for family pictures , sports and photojournalism. These are used for these as the camera is easy to set up and can take quick motion images for sports or concerts.

Lighting and equipment

Lighting is very important for a studio and outside shoot. Lighting can give a photo a better quality. Lighting can come in many different ways. You can use Flash bulbs , reflectors and soft boxes. These come in different watts , so you can decide what you want depending on how you want the person or place lit. For example you can have a “Side light” which adds light to the side to provide shadows and depth to a image this is uses mainly portraiture. “Black light” is a light behind the subject , this creates a silhouette. “ Hard light” is a direct light this creates strong shadows and high contrast. “spotlight” is when a focused amount of light highlights a certain part of the subject or scene. All these are created by these different types of lighting.
Flash bulbs are connected to the camera’s so when the shutter goes off this goes off to. This is called Flash photography. This is used for studio photo’s such as fashion or family portrait. Reflectors , these reflect the light on to the subject or part of a scene. This is created by using a fold up circle with sliver on it or a umbrella with a light in. A soft box creates a soft light that makes the image have natural light.

Tripods are also important in photo shoots as they able the photographer to get a good photo as it keeps the camera still. There are many different tripods available depending on the camera and the height that you want.

Dark room

The dark room is used to develop light sensitive photographic materials including film and paper. To delevlop a photo in the dark room there are many things that will be needed. The main thing is a dark room , this mustn’t have any light as this can ruin the photo’s process. You can use a safe light which is red which limits the amount of light and doesn’t ruin the paper and photo process. You will also need an Enlarger which enlargers the photo from film to paper. This is done by showing light on to it. Next you will need the chemicals to process it there are 3 stages to this first the developer then the stop , then the fixer. This keeps the picture to the paper and stops it from fading.
Other things you will need will be trays for the chemicals. Timers for the exposure on the enlarger.

Developing advert campaign

Proposal

My advert is about a fizzy energy drink that I have made up. The drink is Called Zest. I have come up with an advert that will help sell my product. The advert is based on a Boy that has woken up late for College and doesn’t have a lot of energy so he has a drink of Zest which makes him gain energy so that he can get to College on time.

My advert will set off with a boy waking up and looking at his alarm clock and realises what the time and that he is going to be late for college. My character then jumps out of bed. He then walk’s down the stairs to the kitchen not very quickly. When he gets to the kitchen, he will open the fridge where he will pull out my product of a fizzy energy drink called Zest. When my character has done this it will show what the drink can do to you.

Once he has had some of the drink he will then have a load of energy so he ends up running everywhere so that he gets to college on time. Once he has the drink he goes into the bathroom where we just see him go in and they come out dressed. Next we will see him doing is hair in the mirror. Once this is all done we see him make his way to college. We will see him running down the streets and through a park and into the college. The shot will then end with him getting into the classroom and putting down the drink on the table, where the last show will be of the drink. This part will be on a clear background that is slightly blurred so that you can just see the drink. Over this we will see and hear the drinks slogan being read and the slogan will appear on screen.

From when he has the drink everything will be speeded up is that it looks like he is moving fast. I will also have music playing over this part. I will have sound effects for the alarm and I will use a range of different camera shots. I will include wide camera shot to show where he is and what is going on and will use close ups to see the more import things and facial expressions.

I want my advert like this as it targets the audience of 14-18 year old boys as they can relate to what it going on in the narrative advert.

Brand and logo

Profile on target audience

I would expect my target audience to a similar age to me. I say this as i feel i target them well as i know what sort of things there into. In my advert i want people to be able to relate to what is going on and include this that there into. Here is a profile of what i would my target audience would be like....

Male 

aged 17

From a working class background.

Spends alot of time with his mates playing football.

Can be Lazy.

spends a lot of time on xbox.

Spends a lot of time making sure he looks good.

Likes up beat songs , eg, example ,ed sheeran , tinie temper .

Like Action films.

Synopsis

In my advert i plan to have a boy that has woken up late for college and that he is on a go slow until he drinks my drink that im advertising which is called Zest. Once the has had some of the drink he will then start moving quickly. In this part we will see him get ready for college by doing his hair and getting changed. We will then see the boy run to college still holding the drink. The boys will be running through  parks and streets to make his way to college. The boy then arrives in college to where he will put his drink on the table  and this will be the finishing shot.

This advert will last 30-40 seconds and will be a narrative style advert, where im trying to sell the product through a story. The target audience is for mainly 14-18 year old boys, this is as i feel they can relate to the story and mainly this age range drink this.

Treatment

In my advert i will include a range of different camera shots and will show why product is worth buying. My advert will start off with a long shot of a boy in bed. Then it will go into a close up of the alarm clock going off. For this part it  will be set in a bedroom and the main prop needed would be the alarm clock. For the alarm clock i will use special effects of the sound of it going off , to make it sound realistic.  As there is no spoken words in this part the close up is important as it will tell the audience what is going on. I feel that with the character waking up late the audience can relate to it as it something that happens a lot to students.
In the next part we see the character getting out of bed and walking slowly to get to the kitchen. This will show that he doesn’t have any energy but then when he goes to the fridge and has a drink of the energy drink that im advertising called Zest. When he has a bit of this drink he suddenly gets a lot of energy from it. To show the difference in before and after the drink  as a fast beat music will start and  everything he does starts to speed up.  This music will be Kick Starts by example . I would have this as it would appeal to the audience and its will know to boys age 14-18 as its the sort of music that is popular with them. This song is also fast beat so will relate to everything speeding up in the advert. When my character takes the drin out of the fridge i don’t want a complete close up of the drink as i want don’t people to see what being advertised straight away as i want people to wait till the product is shown at the end.  When i come to editing this part i will also speed up so that it makes the audience think that this happens when you drink the drink zest.

Once the character has got ready i will then have him running to college . This part will see him running through parks and streets. I would have him still holding the drink as it will show the audience that this is making him go fast and have all the energy. While he is running i would make the character jump over thing like a bench and fencing and maybe have him falling over as this would add comedy to it and would make it appeal to the audience. I would still have the music playing in the background as it fits in with whats going on. I would also carry on the editing part of speeding it up. I have used these places as i think these places the audience can relate to as many people would walk though area’s like this to get to college/school . For the camera shots in this part i would have range of camera shots. When he goes to jump over something i would have a close up of the object with him running towards the camera then have it so that we see him run away from it. I would have wide shots to show where the character is.

The last part would see the character arriving at college. I would have the charcter go into the classroom and sit down and when he puts his drink down, the camera would zoom in on the drink and the background would go blurry so that it shows that the drink is important. This is when we finally iis the drink properly so the audience will now know what the drink is that has made him get the energy. When i come to editing this part i would fade down the music a little so that i can put the recording of the slogan being said over the top. I would then have the background behind the drink then fade into black so that drink stands out as the colours on the drink are bright. I will also have the slogan and the logo appear on screen so that the audience can see it and remember it.

Throughout the advert i haven’t said any spoken words. I have done this so that it appeals more to the age range as 14 to 18 year olds would only pay attention to the visuals and music to things being spoken. I would have the slogan spoken just so the audience cna remember it and it will stay in there minds. The location for my advert are all places that the audience can relate to. For example i have used a college/school , i have done this as people this age would be studying at these places and can relate to it. The narrative i have chosen is also so they can relate to it.

Overall  i think that my advert targets my audience of males 14-18years old as i have included all the things that would interest them such as the music , is something that they listen to.

Primary research 2

Focus group.

From my own primary research , i spoke to a group of people about energy drinks and ask what they prefer to see on a drink and what catches there eye. I also told them about my product and showed them my logo’s and the label for the drink , so i could get some feedback from them.

I spoke to a group of two girls and two boys all aged around 17 and 18. I asked these people as i wanted a view from both sexes and from the age range that my product would be aimed at.

The first thing that i talked about was if they prefer energy drinks to fizzy drinks. The boy replied with “ i tend to buy energy drinks more , not just because i want the energy but as they taste good to.”  But the girls said that they would rather have a fizzy drink. From talking to the group about this it made me realise that maybe i should make my drink appeal more to boys than the girls as they seem to like them more. From this it made me decide that i need to include things in my advert that would appeal to boys and to use characters in the advert that are of a similar age.

The next thing i did was showed my groups my labels and logo’s and asked if they think they were a good idea and what things should i change. The first thing i showed them was my two label idea’s , and ask what one was better and if the colours suited the type of drink and the flavour. Most of the group preferred label two. They said that it looked more real. They also said that they liked the slogan as it would stick in your mind. Another thing that was said was that the colours were goods as they link with the flavour of the drink but one of the boys said that “maybe the background colour could be changed to make it stand out more” Which i did agreed with. They thought that the named for my drink was good as well as it short and easy to remember.

I also told the group about my plan for the advert to get there view on it. They all said that it was a good idea as most people can relate to it. When i asked the group what they thought what sort of music i should have it. They replied with up beat , up to date and something that our age group would enjoy.

From asking the group my questions i now know what i can improve on and what parts i should use.

Questionnaire-

1.       1. What would appeal to you more on a drinks bottle.

-          Name - 2

-          Logo-3

-          Colours-5

2.      2. What makes you want to watch an advert?

            -Music -4

            -Bright and different-3

            - to see what the product is-3

3.       3.Why would you chose a drink in a shop

-          Because of the advert - 5

-          Because the bottle looks good-4

-          Because it stands out from the rest-1

4.       4.What colours would appeal to you more

           -blues – 3

           -green- 5

           -red- 2

5.      5. Girl only -Do you drink more energy drink  or fizzy drinks.

-          Energy drinks - 2

-          Fizzy drinks- 3

6.      6. Boys only – Do you drink more energy drink or fizzy drinks.

-          Energy drinks -4

-          Fizzy drinks -1

-           

7.      7.  What name do you prefer

-          Buzz -1

-          Energybolt- 4

-          Zest-5

8.      8. In adverts do you listen to the dialogue ?

-          No- 4

-          Yes-4

-          Sometimes-2

Adverts -Primary research 1

The two adverts I have analysed are for Fanta and Pepsi. These adverts are aimed at different people and are both done in very different ways to sell their products.

In the fanta advert they represent young people. They do this by the cartoon people hanging out in parks and the streets with groups of people. They represent them like this as this is a stereotypical of what people think teenagers are like. By the producers doing this it would make it appeal more to the target audience as they would be able to relate to it and could find it funny as they are being stereotyped in that way. In this advert it sort of represents that teenagers need fizzy drinks to make them hyper to have a good time. As in this advert it shows young people looking depressed then when they have this drink they then become happy and hyper. I would say that the target audience for this would be a mix of girls and boys aged 14 to 26 year olds that are from a working class. I would say this as the things in the adverts would appeal to this group of people. For example the music that is being played would appeal to this age group as it would get played in parties and nightclubs, and this age group would be in to stuff like this.

From playing this music I would say that it increases the sale of the drink, as well as the song. It would do this as people would hear the song, and would then think of the drink and might want to buy it and if people hear the song they might like it and want to buy that. The producer of this advert has used cartoon teenagers so that it will target type audience as this would appeal to them. It would also target them as they use bright colours and the effect’s as it would stand out from the other adverts.

In this Fanta advert the producers have decided that it shouldn’t involve any speech. I think they have decided on this as it targets young people and they wouldn’t bother listening to anything as they would rather watch it. So in this advert they have made sure the selling point is in all the watching. They have done this by making the visuals more effective and so the audience can relate to them. For example the Mis-en-scene for this advert is the park, the streets and a bedroom. These are all places that teenagers would hang out with friends, so by the advert having this the audience can relate with it. They have also used bright colours throughout the advert. Colours used are oranges, pinks, reds, yellows and blues. These are used on clothing and the orange is to advertise the drink.
Instead of the advert not having any speech not having any speech in it, they have used sound effects and music throughout instead of speech. The music played throughout is “it's like that” by Run Dmc. They use this as its fun, upbeat and they could be using this as they would be saying that the drink is fun and makes you upbeat. The sound effects they have used in the advert are noises of a girl sighing because she’s bored and then the noises of the drink being poured. Another one is the fizzing of the drink. They have used these sound effects of the drink as this is what they are saying the drink sounds like; by them doing this it is persuading people to buy it.

Fanta try to sell their product in this advert by having a message of what the drink does to you. For the advert the message is “if you have this drink you will become a lot happier” By the visuals saying this it will make people wants to try it to see if it true. In this advert they are wit and humour as advertisement technique. They do this by using cartoons as it is different and not very life like so people would find it entertaining. Another technique they use is weasel words to sell the product. For example at the end of this advert they have the saying “more fanta less serious” This suggests that the more fanta you have the less serious you become. If people see this they might think that it’s true.

In this advert they use a narrative story to sell the product. The storyline is, a teenage girl is sitting in her bedroom bored then a boy come in with some “fanta” and she becomes happy after having a drink of it. The advert then shows groups of friends in the streets and driving and in a park are having fun as they are drinking “fanta”. When the drink runs out is shows that they are all sad. The characters in this advert are teenagers and young adults, this is as they are targeting them and they can relate to it. They use a story in this advert as it is telling the audience; this is what happens when you drink this drink. By them doing this it helps them to sell it as people want to see it its true.
The genre of this advert is cartoon fiction as the story to the advert isn’t true. This advert uses the codes and conventions of targeting young people as they used people of the same age and things that they do.

I think this advert has been quiet successful in selling the product, the advert is eye catching and different and by them using music it helps people remember the advert. From being the same sort of age as the target audience, I feel it is very effective as there are parts you can relate to and the drink is appealing.

The second advert that I looked at was for the fizzy drink Pepsi. This advert represents and targets a different range of people to the drink Fanta. Pepsi also advertise their drinks in a different way compared to Fanta.

In this advert they are representing footballers, they are doing this by using famous footballers from all over the world. In this advert it makes footballers come across as being competitive and strong. They make the footballers look competitive by two of them playing football at the end to see who is better but when one looses we can see the annoyances on his face. They are represented in this way as it links with them selling the products, as it makes the audience feel that they have to be competitive to buy the drink Pepsi.
For this advert I would say that the target audience would be mainly Male’s of 18 – 24 year olds of working class. I would say this as these people are the main watches of football , so by them using footballers in the advert these people would know who they are and would make the advert appeal to them more. Another thing that targets this audience is by the audience seeing that the famous footballers drinking the drink as they would think that they should drink this as they all footballers do. By them doing this it is helping to sell that product as the audience are likely to listen more to their hero’s and celebrities.

As the same as the Fanta advert there are very little spoken words. This is because they use the famous footballers, music and the visuals to sell the product. The mis-en-scene for this advert is in a western, where everything is dark. This is done to add tension to the advert. Music in the advert also helps with this. All this links with the narrative of this advert to help sell the product. The only words in this advert are the word Pepsi at the beginning of the advert this is done as it’s not clear to start with what the advert is advertising. The Footballers in this advert are wearing items of clothing that has there footballing teams logo on. By them wearing this it is also helping to advertise the football team.
In this advert there are a range of different camera shots, this helps to show the tension in places. For example when one of the Footballers takes the drink from David Beckham , there is a close up shot on his face that shows that he’s not happy with that has just happened. There are also a lot of long shots to show what is going on.

This Pepsi advert gives out a message in its storyline. I think they are trying to say “Once you have had one, ask for more.” We know this as at the end of the advert they have “Ask for more” come up on the screen. Another message in this could be “Don’t take other peoples Pepsi.” Because the storyline of the Beckhams drink being taken ends in a disagreement where they have to play football to see is better. By having the message “ask for more” They want people to have another one after one. This is done as they want to up their profits. To help sell Pepsi the advert uses techniques, one of the techniques used is Wit and humour. They use this as it keeps the audience entertained. An example of wit and humour is at the end when Beckham whistles and the horse kicks the ball instead of him.  This is humour as you don’t expect it to happen. With the message, they have used it so that it sounds like a command. They do this so the audience think that they have to buy it as the company are telling them to.

This advert is done in a narrative way to help sell the product. They have used only footballers throughout the advert as the characters of the story. The storyline is that a football team walk into a bar and the rest of team sit down apart from David beckham. Beckham goes over to the bat and asks for “Pepsi” and the bar slides it over to him but someone from the other team grabs the drink and drinks it. Beckham then says “outside” to the guy. This is because he wants see that deserves the drink the most.  After this, is when the players have a games of football to see you deserve it more?  Pepsi have used a narrative storyline in there advert as it keeps the audience watching the whole way through as they want to see what happens at the end , and by them using footballers this also keeps them watching as you want to see what they are star’s are advertising.

The genre of this advert is like a western film. They have used the codes and conventions of a western film to do this. For example the Location, horses, guns and dark colours are all the convention of a western.

I think that this advert has been very successful as the storyline keeps the audience watching and by them using famous people it makes people what to try the drink as they think that famous people are drinking it. This advert also targets it audience well as it has used things that appeal to them, such as football and westerns films. I think that the sales probably did rise from this advert.

Fanta advert - http://www.youtube.com/watch?v=eKPBiplRYkg

Pepsi - http://www.youtube.com/watch?v=usVigLuQDAE

Advert - Secondary research

Secondary research

The first advertising brand I have looked at is Pepsi. This company is one of the biggest selling fizzy drinks companies along with coke. Other companies include fanta, sprite, Dr Pepper and 7up. All these brands have different ways into targeting their audiences as they target different age ranges and groups.

Pepsi uses a lot of famous people to sell their products. They mainly use well known football starts. For example David Beckham, Ronaldo, Fernando and Frank Lampard. In previous adverts they have used music stars as well, such as The Jackson family and Michael between the years of 1984 and 1991. They also sang on the advert. Other people included Brittany Spears and Mary j Beige. By Pepsi using these people they are targeting there target audience of which I would say is now males of 16-30 year olds where as in the 80’s when the Jacksons did it would have been mainly families. The producers getting these people on the adverts it helps to sell their products as people think if my favourite star is drinking this drink I should drink it.

From Looking at the image that would appear in papers and magazines and billboards. We can tell that the target audience is for 14 to 20 year old males that are from a working class family. I would day this as these are the main group of people that watch football and by them using famous footballers this would appeal to them. Pepsi seem to mainly target this group of people. If you look at the video (http://www.youtube.com/watch?v=HKV0QuQsonk) you can see a group of friends getting together to help their friend get a job. The people in this advert would be the same age of the target audience which would make this more appealing to them.

Pepsi have a number of slogans but they all always say there slogans in there advert. The slogan in this image is “Dare for more” this slogan makes the drink sound dangerous. This would appeal to this target audience as it would make them feel daring and Risky if they drink it. The slogan in the TV advert is “Max it”  This also give off the same vibes as it makes you feel you can do anything and that you should keep drinking it.  Pepsi’s slogans also have a manly feel to them which make you think that they are aimed at males. By Pepsi doing this it makes their audience feel like they have to do it.

Coca cola adverts target a different people, for example we can tell this from this video of the polar bears and the Holidays are coming that they are a very family orientated company. I think that this is the target audience as the polar bears are representing a family and people can relate to it. And in the Holidays are coming advert this represents the Christmas period where families are altogether. Also by having Father Christmas in it, young children would still believe in it so they would get excited by this. I would say that families would be of any class, any demographics, as all families would celebrate Christmas. This advert would also be popular all around the world as father Christmas is related to Christmas any with young children.

http://www.youtube.com/watch?v=EsOHk0JuHuY - Coca cola advert with polar bears.

http://www.youtube.com/watch?v=ogetBqMgau0 - Coca cola advert "holidays are coming"

All drinks companies use techniques, slogans and messages to sell their products. They would use these on their adverts, images and billboards. One advert for Sprit shows that there message of their drink is “freedom from thirst”. This suggests to their audience that if you have this drink you won’t be thirty anymore. For this they have use alliteration by them using this it will easier for the audience too remember the message. Glittering generalities is a technique that is used in this as its making you think that if you have this drink you won’t be thirsty again. The image also suggests this as the bottle is fading, this could be symbolising you thirst going 

away.  

Coco cola have changed their slogans over the years in 2001 it was “Life taste’s good” and now in 2011 it is “life begins here” these both suggest that by drinking this drink it’s your life and if you haven’t drunk it your life hasn’t started. For these they have used Glittering generalities as there saying this product can make your life better. All these messages are all talking about life and they use these to promote their products.

All these Fizzy drink companies have very different logos and typefaces. 7-up and Pepsi logo’s are very bold and bright coloured. Pepsi use blues, reds and whites in there logo’s these are very eye catching. The round ball that is used with the three colours on could be related to a sport for example , Football or tennis and this would be why sports stars are used a lot in there commercials. As the drink is from America the colours could also relate to it country to show where it’s from. 7 –up Logo is also very bold this uses green, white and red, this logo/typeface has bubbles going through the name, this is to do with the drink being fizzy. As these fonts on these drinks are very bold, coco cola and fanta’s fonts aren’t so bold. The fonts for this are more stylish and fun. By them being stylish it makes you think that the drink you’re drinking is fashionable. The colours that coke use are Red and white. These colours still stand out as they are Dark against lights. The same goes for Fanta as they use Blue font against the colour of the drink. We can tell that all the logos are copywrited as they have the ‘r’ or a ‘c’ logo on them which is the register trade mark symbol.

Overall Fizzy drink advertise the drinks in many different ways on newspapers, magazines and on television and these all help to sell there products.

Here are some examples of the logo's-